Darren Sweetland

Managing Director

Darren Sweetland is the Managing Director of Mollie’s, a brand that redefines the classic American motel and diner with a fresh, design-led approach. Darren’s background as the former EMEA Finance Director of Soho House and a key figure in Commercial Finance at Tesco PLC equips him with a unique blend of financial acumen and creative vision. At Soho House, he played a pivotal role in the brand’s commercial expansion across the UK, Europe, and Asia, working closely with Founder Nick Jones. This experience, combined with his financial discipline, operational efficiency, and innovative mindset, makes Darren ideally suited to lead Mollie’s ambitious growth. Under his leadership, Mollie’s has not only survived the challenges of the pandemic but also won prestigious awards, including The Times’ ‘Budget Hotel of the Year.’ Darren is now driving the brand’s expansion strategy, aiming to open 10 new locations across the UK, leveraging technology to scale efficiently and enhance the guest experience.