Best Practices for Marketing Independent Hotels

This web session will take a deeper dive into the recently released Best Practice Guide for Marketing Independent Hotels.

Presenter Holly Zoba, Vice President Sales Hospitality, Signature Worldwide will discuss: finding the right customers, the organic search – telling your story, paid search opportunities – beyond google ad words, converting lookers to bookers, website tips for conversion, Phone – the forgotten channel, new conversion tools, customer advocacy, and getting your customers to market for you.

DOWNLOAD AHLA Best Practice Guide for Marketing, which provides strategic perspective and new tools to help independent hotels improve their marketing. For additional information, check out our resource guide.