Franchising
Hotel franchises have been offering mutually beneficial contracts for both franchisors and franchisees for 80 years, with partnerships measured in decades rather than years.
How the hotel franchise model works
Brand standards are the key to hotel franchising success. They ensure a consistent guest experience that builds trust for travelers. They are an important factor in protecting the value of a hotel franchise. They drive repeat visits to a specific hotel brand or sub-brand.
Brand standards open doors for small business owners
Brand standards are an occupancy driver, with brand affiliation and consumer loyalty driving bookings. The brand standards that come with a franchise agreement often lead to better interest rates and terms on loans. Brand standards include important operational support in the form of reservation networks and marketing plans. Brand standards include personalized support, with franchisors working with franchisees to optimize growth.
Key Stats
Today’s hotel franchising model is a win-win for local economies, workers, and business owners.
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For local economies: In 2024, franchised hotels will generate over $35 billion in state and local tax revenue and over $97 billion in economic output.
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For workers: 57% U.S. of hotels are franchised, supporting over 2.8 million jobs.
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For hotel owners: The number of franchised hotels is projected to be 36,173 in 2024, a 34% increase over the last decade.
Hands Off My Points!
Key Issues
AHLA is the leading voice representing every segment of the hotel industry including major chains, independent hotels, management companies, REIT’s, bed and breakfasts, industry partners and more.