Attendees can register here for the Oct. 28-30 event in San Antonio, Texas

WASHINGTON (March 11, 2024) – The American Hotel & Lodging Association (AHLA) and Questex announced today that registration is now open for this year’s The Hospitality Show (The Show), which will be held in San Antonio, Texas, from Oct. 28-30 at the Henry B. González Convention Center.

The Show launched in 2023, when it drew more than 3,800 attendees and successfully sold out every available vendor space on the expo floor. This year’s event will build on that success and cement The Show’s status as the world’s premier hospitality technology and operations gathering.

Ecolab, Guest Worldwide, Oracle, Sabre, and Wyndam are confirmed presidential sponsors for The Show 2024.

The Show connects hoteliers with people and ideas that will help them run their properties more efficiently and profitably. It’s an event for the entire hospitality ecosystem, including hotel brands, owners and management companies, vendors, technology providers, and many more. The Hospitality Show is excited to have a number of global hospitality associations co-locate events in San Antonio this year, bringing their expertise and global reach to our audience.

This year’s event will offer unmatched networking opportunities and exclusive information and exhibits on important issues, including franchising and paths to ownership, sustainability, risk management, artificial intelligence, and emerging technology.

Other highlights of this year’s The Show will include:

• The GM Summit at The Hospitality Show, where attendees can connect with fellow general managers, gain insights from industry leaders on issues facing general managers, and celebrate AHLA’s 2024 General Managers of the Year.
• The TechOvation Award contest, which will recognize the most significant recent innovation in hospitality technology. Ten semifinalists will present their innovative products and one winner will be selected during this live award ceremony.
• The Technology Acceleration Award, which will recognize companies that have taken specific steps to advance innovation in hospitality.

"We are thrilled to announce the opening of registration for our second annual event, building on the tremendous success of our inaugural gathering that brought together over 3,800 key stakeholders from across the hospitality sector," said Questex Hospitality, Travel and Wellness President Alexi Khajavi. "Join us as we bring together top owners, operators, management companies, and key brands, all eager to explore groundbreaking strategies for driving unparalleled profitability."

“Last year’s The Show set the standard for bringing the world’s top minds in hospitality technology and operations together to network, make deals, and discuss solutions to the challenges hoteliers face,” said AHLA Interim President & CEO Kevin Carey. “This year’s event in San Antonio will further establish The Show as the industry’s must-attend event of the year, and we invite you to join us.”

For more information and to register for The Show, visit here. For program updates as they are announced, sign up here, and follow the event on Instagram, LinkedIn and X.